🥖 Hello, nice to meet you!

I am William Benigno, 26 years old designer from Caserta, Italy. I'm William Benigno, a young 26 year old designer from Caserta, Italy. Since I was a child I have always been curious and always tried to understand how things really work. Then I discovered UX Design.

I love learning new things, going to the gym, reading, meme culture and, of course, all food products that starts from a dough. Now I want some bread...

waving hand

Design Background

Communication Design - ABANA

Backelor's Degree

Education

Here I learned to do Design with the capital D. Through the various courses, I learned knowledge and skills in different fields such as Illustration, Graphic Design, Design Methodology, Branding, UX Design and so on...

Co.ca.ma srl - Liu-Jo Uomo

Graphic Design Assistant

Job

During this experience, I created various assets for the graphic part of the brand such as:

  • Social Media posts: mainly for Facebook ed Instagram.
  • Web banners: adapting the same content to a multitude of different formats.
  • Retail Graphics.
  • Window Stickers.

nucleo.studio

Junior Graphic Designer

Job

At nucleo.studio I worked on the creation and management of digital and physical visuals for various clients in areas such as:

  • Social Media: I created graphics for Facebook and Instagram in different formats such as posts, stories, featured story icons, profile and cover images.
  • Branding: here, under the guidance of the art director, I created the concepts and Visual Identities in order to define the brands personality. On top of this, I managed presentation slides to the client both from content and visual side.
  • Illustration: I provided illustrative assets used for various physical and digital media.
  • Editorial Design: I crafted layouts for brochures, flyers, instruction manuals and so on...

Apple Developer Academy @UNINA

Student Program

Education

The Apple Developer Academy, a partnership between the University of Naples Federico II and Apple, is aimed at training in the development of apps for the Apple ecosystem. During this path I worked as a Designer in multidisciplinary and international teams, acquiring various skills:

  • UX Research: on-desk research, interviews, competitive analysis, User Personas and Scenarios, prototype testing (Figma).
  • UX Design: Affinity mapping, Crazy 8, User Stories, User flow, Information Architecture, Wireframing, and Prototyping.
  • UI Design: Hi-fi Design Mockups, UI assets (illustrazioni), UI Components (Figma).
  • Presentation: Public Speaking, Storytelling, Keynote ecc.

Apple Developer Academy @UNINA - Pier Program

App Designer

Education/Job

The Pier Program is a training program in which the learning environment is based on real work experience. Our cross-functional team managed two products internal to the Academy and used by over 350 students: a student learning system and a badging system. Here are some goals achieved:

  • Rethinking of the evaluation system: through a solution and a design prototype we resolved several discrepancies in the evaluation system, improving the quality of the product.
  • Usability Testing: We created and conducted a Usability Testing on the aforementioned solution, gathering positive feedback that allowed us to implement the solution on the development side.
  • Pier App: the learning app was also distributed to the Piers.
  • Badging System Redesign: badging system redesigned entirely in Swift. In terms of design, this translated into a redesign of the iOS app and, with particular emphasis, a completely new design of the administrators' dashboard, moving from a web app to a native macOS app.

Freelance

Brand & UX/UI Designer

Job

As a freelance, I help clients define their personalities through branding and create authentic experiences for their digital products. For now, I have had the opportunity to collaborate with Asternox from a branding point of view, redesigning their Visual Identity.

Design Philosophy

Or how design should be

illustrazione flat con impasto e stelline

Simple & Authentic

Just like a dough, an excellent design does not need frills and exaggerations to be considered authentic.

illustrazione flat impasto in un contenitore

Adaptable & structured

A dough is an elastic structure adaptable to any container and, depending on the type, eventuality: an excellent design does this, metaphorically.

illustrazione flat testa persona rilassata con cuore in testa

Functional & Emotional

Excellent design must not only fulfill its function: it must also be able to excite in order to create memorable experiences.

Foto William Benigno/Impasto

Let's get in touch!

Contact me My Resume